Rahul Sachitanand
Jan 3, 2020

China sees weakest marketing M&A in past decade

Asia-Pacific deal-making slumps as companies look inward, reveals R3 Worldwide study.

China has faced increasing global trade standoffs, notably with The United States

Buffeted by rising global trade tensions and regulatory scrutiny, China experienced its weakest MA activity in a decade, with deal activity in marketing services plummeting 54% in 2019, according to a new study by R3 Worldwide. Due to this decline, overall APAC deal value tumbled 55% and number of deals fell by 9%. 

“Investment in APAC has slowed, though it remains of interest to buyers wanting to address marketplace...

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