Staff Reporters
Jul 17, 2019

M&A deals slow down but value grows

TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.

MA activity in the global marketing services industry has slowed down significantly, but the value of deals going through is increasing, according to R3’s latest report.

The consulting firm analysed 235 transactions in the marketing services industry in the first half of 2019. It found that US$13.6 billion was invested overall, a 43% jump on last year, though at the same time the number of deals declined.

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