EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
Campaign's question of the week elicits some good answers and a poem.
EXCLUSIVE: As generative AI's potential assumes extinction-level threats for industries, Bolloré chats with Campaign Asia-Pacific about 'doubling down on human creativity' and their Asia plans ahead of his tenth anniversary as leader.
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