ma
Feb 7, 2021
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
Jan 27, 2021
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Jan 18, 2021
Does Publicis M&A chatter show holding companies are undervalued?
Private equity has been looking at agency groups.
Jan 10, 2021
Publicis Groupe holds sale talks with private equity investor
Discussions have taken place in recent months.
Dec 16, 2020
In a rough 2020, incumbents and upstarts took divergent M&A paths
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
Sep 22, 2020
Managing the paranoia curve when selling your agency
An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.
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