North America generated the most activity, but deal-making levels in Asia-Pacific and Western Europe were similar to 2020.
EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.
The sale marks the end of AT&T’s venture in the content and advertising business.
YEAR IN REVIEW: If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Campaign AI M&A watch: There were 74 marketing services deals in July.
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