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Jan 28, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.

Dec 22, 2023

Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.

Nov 27, 2023

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet

On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...

Nov 15, 2023

VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive

Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.

Nov 13, 2023

Will VML merger lead to other creative agency consolidations?

Campaign's question of the week elicits some good answers and a poem.

Aug 29, 2023

Yannick Bolloré on AI, tech and creativity quests after a decade as Havas CEO

EXCLUSIVE: As generative AI's potential assumes extinction-level threats for industries, Bolloré chats with Campaign Asia-Pacific about 'doubling down on human creativity' and their Asia plans ahead of his tenth anniversary as leader.