IPG CEO Philippe Krakowsky outlines M&A strategy as he seeks to grow the holding company’s commerce capabilities.
This is the Singapore-headquartered PR firm’s second acquisition, following the purchase of Hong Kong's Creative Consulting Group in early 2022.
The leaders of the challenger digital agency network say their Asia growth plans remain on track, expecting up to 500 employees in this region by year’s end.
The deal will build up Accenture Song's Southeast Asian creative network after buying Entropia a year ago.
April sees surge in private equity-backed deals, Havas, Stagwell and Horizon among the high-profile buyers.
North America generated the most activity, but deal-making levels in Asia-Pacific and Western Europe were similar to 2020.
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