Staff Writer
Feb 12, 2019

Campaign launches survey on value of marketing

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

Campaign launches survey on value of marketing
  • What does marketing value mean to you?
  • What media and creative agency functions provide the most value for brands?
  • Are brand marketers on the same page as their finance and procurement peers on the value of marketing efforts?
  • What metrics are the most important to determine campaign success?

Campaign is partnering with Kantar to conduct an APAC-wide survey to answer a few of these critical questions. This unique piece of research brings together CEOs, CMOs, CFOs and agency professionals to understand what marketing value means to business leaders and the gaps in approaches to the business of marketing.

The results of The Business of Marketing survey will be released on stage at Campaign360 and published this March.

The goal of the research is to look at perceptions and functional shifts, and to find out what’s really keeping CMOs awake at night. What do they need from media partners? What are the broader trends? How does a CMO measure impact and connect marketing metrics to the CFO and CEO’s metrics?

The results will be invaluable to agencies and brands alike that are looking to align their goals and services with one another. Don't miss this chance to provide input.

Take the survey here.

Thanks for participating. 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Happy new year!
Premium
3 days ago

Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

Premium
5 trends for marketers to watch in the Year of the Rat
Premium
3 days ago

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

Premium
Why Asia's future CMOs will deliver much more than marketing
Premium
3 days ago

Why Asia's future CMOs will deliver much more than ...

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

Premium
How Verizon and Starhub drove cost-effective sales of Samsung's Note 9
Premium
3 days ago

How Verizon and Starhub drove cost-effective sales ...

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.