Campaign launches survey on value of marketing

• What does marketing value mean to you?
• What media and creative agency functions provide the most value for brands?
• Are brand marketers on the same page as their finance and procurement peers on the value of marketing efforts?
• What metrics are the most important to determine campaign success?

Campaign is partnering with Kantar to conduct an APAC-wide survey to answer a few of these critical questions. This unique piece of research brings together CEOs, CMOs, CFOs and agency professionals to understand what marketing value means to business leaders and the gaps in approaches to the business of marketing.

The results of The Business of Marketing survey will be released on stage at Campaign360 and published this March.

The goal of the research is to look at perceptions and functional shifts, and to find out what’s really keeping CMOs awake at night. What do they need from media partners? What are the broader trends? How does a CMO measure impact and connect marketing metrics to the CFO and CEO’s metrics?

The results will be invaluable to agencies and brands alike that are looking to align their goals and services with one another. Don't miss this chance to provide input.

Take the survey here.

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