business of marketing

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Plugging the disconnect between finance and marketing
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Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Campaign launches survey on value of marketing
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Feb 12, 2019

Campaign launches survey on value of marketing

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

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