
Leo Burnett is expected to help Camella rebrand its communications from next year so as to elevate the property brand.
MANILA - Camella Homes, the country's largest property developer, is believed to be in the process of appointing Leo Burnett for its creative business in the Philippines following a final round of pitching with DDB.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.