Agency will reinvest a fixed portion of its fee back into the client’s business.
EXCLUSIVE: Publicis Media's Zenith previously handled business.
The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.
Havas Media won the business after a pitch earlier this year and will take over the account this month.
Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.
Ikea has picked two media-buying groups, GroupM and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated $388.4 million media account.
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