Emily Tan
Jul 24, 2017

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over the account this month.

Havas Media wins Michelin account off MEC

French tyre company, Michelin, has awarded its estimated $100 million global media account to Havas Media.

Havas Media won the business after a pitch earlier this year and will take over the account this month, confirmed the agency in a statement.

The incumbent on the account was MEC, which is in the process of merging with Maxus

"We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age," Claire Dorland Clauzel, executive vice-president sustainable development, brands, external relations, member of the group executive committee, commented. 

According to Dominique Delport, global managing director of Havas Group, the agency's "organic marketing approach" appealed to Michelin. The client, he added, has a "genuine passion to discover new ways of working to create a positive and sustainable vision for the future". 

Source:
Campaign UK

Related Articles

Just Published

4 hours ago

Indian appliance maker Kent RO apologises for ...

Following criticism online, company has withdrawn the ad and issued an apology.

6 hours ago

Dentsu plans 7% cost reduction as it reports 0.8% ...

The company has withdrawn its previous financial guidance for the year, citing too much uncertainty.

9 hours ago

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.

9 hours ago

People first for Tourism New Zealand, as it looks ...

To appeal to lockdown-ed tourists, a new campaign strikes all the right, soft notes.