Emily Tan
Jul 24, 2017

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over the account this month.

Havas Media wins Michelin account off MEC

French tyre company, Michelin, has awarded its estimated $100 million global media account to Havas Media.

Havas Media won the business after a pitch earlier this year and will take over the account this month, confirmed the agency in a statement.

The incumbent on the account was MEC, which is in the process of merging with Maxus

"We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age," Claire Dorland Clauzel, executive vice-president sustainable development, brands, external relations, member of the group executive committee, commented. 

According to Dominique Delport, global managing director of Havas Group, the agency's "organic marketing approach" appealed to Michelin. The client, he added, has a "genuine passion to discover new ways of working to create a positive and sustainable vision for the future". 

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Make room for sadness

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

1 hour ago

Ford taps James Brown’s ‘soul’ and ‘swagger’ to ...

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

1 hour ago

Yannick Bolloré interview: ‘Havas is stronger now ...

Investors understand agency sector is 'a great business to invest in', CEO says.

18 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.