ogilvy

Apr 25, 2025

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Apr 3, 2025

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

Mar 24, 2025

VML & Ogilvy Japan names co-CEOs

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.

Mar 7, 2025

Meta CMO to publish new book for marketers

Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.

Feb 6, 2025

'Local with full autonomy': Ogilvy global leaders on their mission in China

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.

Feb 3, 2025

Annette King leaves Accenture Song and steps back from executive career

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

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