AGENCY REPORT CARD: Ogilvy’s heft and size means it’s reaching for the stars, but does it run the risk of its head being in the clouds?
Creative and brand specialties will merge with PR and Health under a newly created leadership team.
SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.
The creative-digital-PR behemoth once again proves that it’s untouchable when it comes to financial earnings. But is size a guarantee of creativity, innovation and culture?
The move reorganises the combined agencies around five core businesses that Ogilvy sees as critical to the next phase of growth for itself and its clients.
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins