In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.
Appointment of 'champion of creativity' signals ambition for growth and expansion of resources in China, agency says.
We assess Ogilvy's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.
Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.
Before stepping onto a global stage, one of Asia’s largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.
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