Jan 8, 2024

As travel booms, here's how agencies can take flight by harnessing data

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.

Nov 21, 2023

40 Under 40 2023: Aaron Zhang, Carat

Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.

Nov 17, 2023

40 Under 40 2023: Adrian Cheah, The Chariot Agency

Adrian Cheah's love of gaming started his career and has since led him to co-founding his own agency, proving the game can still be won by bucking tradition.

Jul 7, 2023

IPG joins Partnership on AI to bang the drum on brand safety and human creativity

EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.

Apr 26, 2023

Agency culture benefits when leaders sweat the small stuff

Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration