Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.
The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.
A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.
Culture has to flow from your people, not be imposed by the few from above.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins