Jun 10, 2024

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

May 29, 2024

APAC media agency rankings: PHD surges ahead in Q1 new-biz league

PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.

May 9, 2024

Omnicom expands presence in India, opens new Centers of Excellence

The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.

Apr 24, 2024

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

Jan 8, 2024

As travel booms, here's how agencies can take flight by harnessing data

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.