With revenues up 23%, APAC (including Australia) have played a big part in the agency's strong performance.
Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.
"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.
BBH's APAC chairman explores the siren song of the false dichotomy.
Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.
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