The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
Leo Burnett, VMLY&R, Dentsu, Thinkerbell, Carat, Havas Media, Spark Foundry and Dentsu X are among the agencies shifting multiple positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey
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