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WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%.
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain
From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.
VML unveils new Asia-Pacific leadership lineup
The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024.
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
WPP falls 15% in Q2 as creative holds up better than media during Covid-19
Global headcount falls by 5,000, as network writes down Y&R acquisition.
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