tbwa

Feb 21, 2021

TBWA’s investment in culture sets it apart during pandemic

AGENCY REPORT CARD: The creative force demonstrates that a spotlight on employee and creative culture is just as important as tech-driven innovations.

Feb 9, 2021

Agency Report Card 2020: TBWA

Sean Donovan’s entry into the region is beginning to bear fruit as evidenced by sturdy leadership, strong creative work and a healthful workplace culture. Was this enough to shield the agency from the storm of the pandemic?

Dec 17, 2020

Confined consumers make beauty brands rethink their marketing plans

With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.

Nov 18, 2020

40 Under 40 2020: Mandy Goh, TBWA

Director of new business and talent development, managing school outreach and internship programmes, entrepreneur, mother of four. We’re not sure how Mandy Goh juggles so much responsibility, but she brings “rigour” to everything she does, according to her boss.

Nov 5, 2020

In a volatile world, your home is your refuge

Ikea's new campaign, via TBWA Singapore, says that your home can be a buffer to the noise and fragility of the outside world.

Sep 3, 2020

Standard Chartered launches delightful animation about egg fried rice

For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.