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TBWA’s investment in culture sets it apart during pandemic
AGENCY REPORT CARD: The creative force demonstrates that a spotlight on employee and creative culture is just as important as tech-driven innovations.
Agency Report Card 2020: TBWA
Sean Donovan’s entry into the region is beginning to bear fruit as evidenced by sturdy leadership, strong creative work and a healthful workplace culture. Was this enough to shield the agency from the storm of the pandemic?
Confined consumers make beauty brands rethink their marketing plans
With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.
40 Under 40 2020: Mandy Goh, TBWA
Director of new business and talent development, managing school outreach and internship programmes, entrepreneur, mother of four. We’re not sure how Mandy Goh juggles so much responsibility, but she brings “rigour” to everything she does, according to her boss.
In a volatile world, your home is your refuge
Ikea's new campaign, via TBWA Singapore, says that your home can be a buffer to the noise and fragility of the outside world.
Standard Chartered launches delightful animation about egg fried rice
For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.
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