tbwa
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Blurred lines, exposure and nostalgia: Backslash’s 2025 Edges report
TBWA’s report on cultural shifts examines company exposure and transparency, ageing, and throwback technology.
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
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