David Blecken
Aug 3, 2016

Blippar hopes Pokemon Go frenzy will raise adoption in Japan

The 'visual discovery' platform is working hard to cultivate users and move AR to a more serious level in a sceptical market.

Blippar’s search recognition ability is currently equal to that of an 8-year-old child (image: Blippar)

Love it or loathe it, Pokemon Go has put augmented reality AR firmly back into public consciousness. While the phenomenon may not ultimately benefit Pokemon stakeholder Nintendo, it could be a serious boon to Blippar, a visual search platform that is pinning its hopes on Japan for Asian expansion.

Founded in the UK in 2011, Blippar has been in Japan since 2014. Its Asian presence also includes India and Singapore, where it launched around...

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