Gabey Goh
Jul 26, 2016

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.

ASIA-PACIFIC - Pokémon Go is now live in Japan and Hong Kong, the first two markets in Asia. And rollout in additional Asian markets is only a matter of time.

The augmented reality AR mobile game’s debut in its “home country” of Japan was also marked by the first brand sponsorship. In addition to Pokémon-branded Happy Meal promotions in the lead-up to the launch, McDonald’s Japan also turned its 3,000 stores in Japan...

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