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Jan 27, 2021

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Jan 24, 2021

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Jun 12, 2020

Snapchat goes bigger into image recognition and AR maps amid spate of launches

The company's second annual Partner Summit announced a range of new features and updates that open up the platform more to third-party developers and publishers.

Jun 8, 2020

Hey Thailand, pucker up for Maybelline

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

Jun 8, 2020

The future of communication is visceral

Over time, communication has become progressively more involving, from simple sketches to complex storytelling to our baby steps into immersive experiences.