ar
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Nike challenges Chinese youth to innovate in experiential campaign
The Trove experience is targeted at helping youth adapt to the new normal.
Bubble-tea brand offers a squishy, squirty AR experience
Ready for an udderly unique use of augmented-reality technology? Australian brand Chatime and creative agency Special have some strange characters they'd like you to meet.
SG dollar bills tell tales thanks to AR filter
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year.
Dentsu Gaming launches globally
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
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