The Trove experience is targeted at helping youth adapt to the new normal.
Ready for an udderly unique use of augmented-reality technology? Australian brand Chatime and creative agency Special have some strange characters they'd like you to meet.
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Arcadia will develop AR experience technology for brands globally.
Holding company also formed a partnership with TikTok earlier this year.
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
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