ar

Oct 20, 2021

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

Sep 30, 2021

Snap partners WPP to launch AR Lab for brands

Holding company also formed a partnership with TikTok earlier this year.

Sep 30, 2021

Dentsu Gaming launches globally

Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.

Jul 5, 2021

Why 11 million Filipinos went hunting for virtual Doritos

CASE STUDY: Verizon Media used an AR game and programmatic ads (plus the lure of a Playstation 5) in an engaging campaign that far exceeded its targets.

Jun 12, 2021

Virtual production techniques getting better at blending digital and physical worlds

Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.

Apr 1, 2021

Digital agency Dept creates limited edition AR puffer jacket in Snapchat

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.