ar
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year.
Dentsu Gaming launches globally
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
Why 11 million Filipinos went hunting for virtual Doritos
CASE STUDY: Verizon Media used an AR game and programmatic ads (plus the lure of a Playstation 5) in an engaging campaign that far exceeded its targets.
Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
Digital agency Dept creates limited edition AR puffer jacket in Snapchat
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
