pokémon go
Jan 28, 2019
Lancôme cashes in on Pokémon Go concept
Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.
Sep 23, 2016
AR should mean more than a trick your phone does: Pokémon Go creator
How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.
Aug 29, 2016
Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
Aug 19, 2016
Missing persons charity makes point with Pokémon campaign
From the UK: 'Missing people' for Missing People by BBH Barn
Jul 26, 2016
Pokémon Go or no: Should Asia’s brands catch ‘em all?
Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.
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