Ad Nut
Aug 19, 2016

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

Ad Nut is aware of the frenzy around Pokémon Go—mainly because of a vast increase, over the last few weeks, in the number of people wandering around in the vicinity of Ad Nut's oak tree with their noses glued to their phones.

To remind people that there are more important searches, BBH Barn helped a charity called Missing People in the UK place Pokémon-style posters in popular Pokémon hotspots and transport hubs, including London Waterloo station. JCDecaux donated the media. 

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (click there for the credits). 

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East


Related Articles

Just Published

53 minutes ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

3 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.