Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
INSPIRATION STATION: Creative strategy trio put their skills to work for a new kind of pitch and campaign to get an original wordplay card game off the ground.
Riot Games and BBH team up to give gamers a taste of their Honey Fruit, the mythical power-up in League of Legends: Wild Rift.
Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
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