games

Dec 21, 2020

How would you like your power-up served?

Riot Games and BBH team up to give gamers a taste of their Honey Fruit, the mythical power-up in League of Legends: Wild Rift.

May 30, 2019

Facebook expands playable ads and transparency for brands

Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.

Mar 12, 2019

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

Feb 12, 2019

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Feb 12, 2018

Hyundai’s Olympic experience is dark. Extremely dark.

Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.

Jul 26, 2017

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.