augmented reality
AR experiences exclude a majority of diverse audiences, study finds
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
Is this what it’s like to check into a hotel in the metaverse?
Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.
Snap's APAC chief on AR's importance for brands’ commerce strategy
With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.
SG dollar bills tell tales thanks to AR filter
AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year.
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