The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Campaign by MRM Thailand rewards smiles, winks and kisses with animations.
Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.
After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.
Adidas and Candy Crush developer King are among the first users.
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