augmented reality

Oct 22, 2020

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Jun 8, 2020

Hey Thailand, pucker up for Maybelline

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

Jan 28, 2019

Lancôme cashes in on Pokémon Go concept

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

Apr 20, 2018

Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

Apr 19, 2018

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.