augmented reality

Jun 8, 2020

Hey Thailand, pucker up for Maybelline

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

Jan 28, 2019

Lancôme cashes in on Pokémon Go concept

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

Apr 20, 2018

Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

Apr 19, 2018

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.

Jan 17, 2018

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.