augmented reality

May 30, 2022

Snap's APAC chief on AR's importance for brands’ commerce strategy

With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.

Jan 13, 2022

SG dollar bills tell tales thanks to AR filter

AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.

Oct 20, 2021

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

Sep 30, 2021

Snap partners WPP to launch AR Lab for brands

Holding company also formed a partnership with TikTok earlier this year.

Aug 23, 2021

Broadcast AR a key element at Singapore’s NDP

The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.

Oct 22, 2020

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.