Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
It's that time of year again.
How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.
Pokemon Go has captivated imaginations the world over - and adland is no exception.
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
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