Rivi Bloch
Jan 31, 2018

Pokémon Go launch in China: Better late than never?

Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.

You can call Pokémon Go many things but one box it definitely ticks is phenomenon’. Within weeks of launch in the US and after barely a few days in the UK it had amassed 21 million daily active users, beating Candy Crush’s 20 million at its peak. Now, it’s ready to take on China.

The game, involving mobile users catching virtual Pokémon in real world locations using an augmented reality AR app, has players...

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