With more players staying home and social distancing, Chinese mobile game developers are hoping to establish sticky customers attached to franchised story lines – but bargaining power is incrementally moving towards distributors.
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
HONG KONG – Mobile penetration and a cultural shift in the perception of gaming has helped Asia become a leading market in mobile games. Now marketers and advertisers just need to catch up.
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