mobile gaming

Apr 16, 2020

Chinese mobile gaming is more distribution than content

With more players staying home and social distancing, Chinese mobile game developers are hoping to establish sticky customers attached to franchised story lines – but bargaining power is incrementally moving towards distributors.

Mar 12, 2019

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

Jan 31, 2018

Pokémon Go launch in China: Better late than never?

Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.

Aug 26, 2015

Mobile gaming in Asia holds big opportunities for creative marketers

HONG KONG – Mobile penetration and a cultural shift in the perception of gaming has helped Asia become a leading market in mobile games. Now marketers and advertisers just need to catch up.