Delynn Ho
Mar 12, 2019

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

With well over 2 billion people worldwide playing mobile games, it is clear that people of all demographics can be found in gaming apps. And for advertisers looking to get their money's worth, female gamers are the target audience of choice.

Everybody plays, but women play harder

Just as the mobile device has evolved, the digital games industry has changed along with it. The mobile gaming experience has come a long way...

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