Understanding and supporting initiatives to combat fraud and improve transparency in-app will play a key role in widening its appeal.
As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.
Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
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