Mobile advertising comes in two forms in-app and mobile web. In-app advertising is the bigger of the two, as users in APAC spend most of their screen time in-app rather than browsing mobile web more than 85% of the time spent using phones is in-app, according to eMarketer.
The good news is that while in-app advertising is newer than mobile web, the more recent format is proving to be safer. This is especially encouraging as...
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