Both mobile ad requests and eCPMs effective CPMs are on the rise globally, with APAC leading the way, according to Smaato's Global Trends in Mobile Advertising H2 2018 report.
APAC ad requests grew 44% between the second half of 2017 and the same period in 2018, and APAC was the highest growth region across all metrics, according to the report. India in particular stood out, with 425% growth in mobile ad requestsmore than...
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