women

Aug 23, 2023

Women's World Cup: seeing is not the same as believing

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

Aug 21, 2023

'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy

Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.

Jul 28, 2023

Hyundai taps history to celebrate women's football during World Cup

The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.

Jul 19, 2023

FIFA 2023: How brands in the US are kicking off the Women’s World Cup

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

Jul 19, 2023

The Women’s World Cup: Will brands get equality in sport right?

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.