The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe
From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.
Watch the film conceptualised by Leo Burnett India here
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
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