women

Aug 2, 2020

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

Jul 1, 2020

Libresse's UK brand chronicles 'womb stories' in all their emotional complexities

Follow-up to 'Viva la vulva' pushes against shame and silence surrounding women's bodies.

Jun 9, 2020

Game play by women surges during pandemic, action shifts from consoles to mobiles

TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.

May 21, 2020

Men need to find their voice in the gender-equality conversation

The ad industry cannot exist without collaboration, yet when it comes to gender equality that collaboration is usually solely by women.

Apr 29, 2020

Watch how a woman’s self-worth chips away after sexual assault

Wunderman Thomspon and The Women’s Foundation Hong Kong pair up to produce a heart-rending piece of film.

Apr 24, 2020

Are China-facing fashion and beauty campaigns ready for a makeover?

Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.