Watch the film conceptualised by Leo Burnett India here
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
Now, more than ever, brands must help to normalise women’s sport.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins