Adrian Peter Tse
Aug 26, 2015

Mobile gaming in Asia holds big opportunities for creative marketers

HONG KONG – Mobile penetration and a cultural shift in the perception of gaming has helped Asia become a leading market in mobile games. Now marketers and advertisers just need to catch up.

Age of Three Kingdoms, a popular mobile game in Hong Kong

According to industry reports, mobile gaming revenue in Asia reached US$13.6Bn in 2014, representing 55 per cent of the world’s total market. Supported by fast growth in Southeast Asia, Asia-Pacific as a whole is expected to remain the biggest market in mobile gaming for years to come.

In Hong Kong, the gaming scene is also gaining traction. On the App Annie Index, Hong Kong is ranked number eight in the world in...

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