Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
In our current Innovation Issue, we listed augmented reality gaming, and specifically Ingress, as an area with the potential to change the way brands approach their audiences. Here, mobile technology expert Lars Cosh-Ishii explains why the platform has such big implications.
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