The concert is part of an ongoing collaboration with Universal Music Group.
The US online travel giant has built its name in Japan by going after early adopters, but is now changing tack to convert the entry-level segment.
The 'visual discovery' platform is working hard to cultivate users and move AR to a more serious level in a sceptical market.
Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.
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