Once a runaway UK tech success story, ex-unicorn Blippar is now a much smaller operation following financial calamity and a restructure. But the man tasked with rebuilding the AR specialist is bullish that the stars are now aligning for a brighter future.
Founder and ex-CEO Ambarish Mitra remains influential figure as chief product officer.
After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.
AR platform allows consumers to create custom ice creams they can then buy in store.
Blippar's Rohini Bhushan on how augmented reality is reshaping visitor engagement.
The demo app uses augmented reality overlays for urban navigation. Advertising opportunities still lie in the future.
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