Babar Khan Javed
Nov 8, 2017

Blippar launches AR City app

The demo app uses augmented reality overlays for urban navigation. Advertising opportunities still lie in the future.

A screencap from Blippar's video introducing AR City.
A screencap from Blippar's video introducing AR City.

Blippar has launched AR City, a large-scale augmented reality experiment in the form of an app.

Currently in beta, the app allows users to access information and content as they travel and navigate around cities. This is the latest step in Blippar's mission to catalogue physical space and redefine the way people discover, experience and interact with the world around them.

Powered by Apple's ARKit, AR City visualises routes with arrows shown in augmented reality. Using GPS, the app estimates the absolute position of the user and tracks local movement using Visual Inertial Odometry (VIO).

The app can be used in a manner similar to Stray Boots, offering advertisers and agencies an avenue to build on it. 

“This is a tech breakthrough and the potential for this tech is huge for the travel, real estate, gaming, autonomous driving and many other industries,” said Ambarish Mitra, CEO of Blippar, in a statement to Campaign Asia-Pacific. “We are making the physical world at a city scale interactive from an access and information point of view.”

Mitra said that Blippar has aspirations to make AR City available as an SDK in the future and give advertisers and agencies the opportunity to promote any kind of digital services they would like.

"Meanwhile, we continue to focus on improving this technology as this is a very recent breakthrough and we are open to collaboration and partnerships that are commercial in nature," he added.

Related Articles

Just Published

2 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

2 hours ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

3 hours ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

3 hours ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.