AR augmented reality technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement ARDP unit.
The Make My Magnum’ experience allows users to create their own personalised Magnumsby selecting from a list of 18 toppingson their smartphones using Blippar’s ARDP. Online banner ads entice users into the experience, and they don't have to download a separate app....
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