Faaez Samadi
Jan 17, 2018

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

AR augmented reality technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement ARDP unit.

The Make My Magnum’ experience allows users to create their own personalised Magnumsby selecting from a list of 18 toppingson their smartphones using Blippar’s ARDP. Online banner ads entice users into the experience, and they don't have to download a separate app....

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