Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

Ambarish Mitra

2017 was not the most stellar of years for Blippar CEO Ambarish Mitra. The self-styled technoprenuer faced a Financial Times exposé about discrepancies in his CV, most notably a false claim that he had attended the London School of Economics. Meanwhile, former staff members told Business Insider that the company was burning through $3 million a month and had inflated its active user numbers for the Blippar app.

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