Rohini Bhushan
Dec 6, 2017

The power of here and now

Blippar's Rohini Bhushan on how augmented reality is reshaping visitor engagement.

In 2017 we’ve witnessed the experience economy’ evolve into the virtual experience economy. The development of mobile-led AR has spurred this shift, with tech giants such as Facebook, Apple and Google throwing their hats into the ring.

Augmented reality will not only tap into consumer behaviour, but will shape it, as the appetite for consuming and creating content in the moment is set to increase. And brands need to be ready.

The...

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