For all the continuing tumult at WPP this year, it seems agency performance in Southeast Asia has been unaffected, as the network bagged 28 awards at this year’s Campaign Agency of the Year awards.
Of those awards, 12 were gold, five silver and two bronze. Ogilvy was the main contributor, with 10 awards that included a gong from every geography excluding Thailand, made up of six golds and four silvers.
It also took home Southeast Asia Digital Agency of the Year, while Mindshare won Southeast Asia Media Agency of the Year, and TBWA Southeast Asia Creative Agency of the Year.
Ogilvy also snagged gold for Southeast Asia Social Media Agency of the Year, and silvers for Southeast Asia Integrated Marketing Agency of the Year and PR Agency of the Year. The breadth of awards collected—from creative to digital to social—indicates that Ogilvy’s huge restructure last year, which saw all its various sub-units and divisions unite under the single Ogilvy name, has paid dividends.
WPP’s other big winner was Mindshare, which also swept six golds of the 10 awards it took home on the night. The agency’s dominance in the media categories was confirmed with the golds Mindshare won in Indonesia, Philippines and Singapore, as well as a silver in Vietnam and bronze in Thailand.
Mindshare has been committed to driving digital performance in media, and this is paying off in Southeast Asia as the agency picked up two golds for Digital Agency of the Year, and the top gong for Southeast Asia Mobile Marketing Agency of the Year. GroupM sister agencies MediaCom and Wavemaker, as well as Grey, chipped in seven awards between them.
Outside of WPP’s dominance, it was a very strong year for TBWA, which took home eight awards on top of the regional creative crown, including four golds. Three of these, and of course the regional title, confirmed the agency’s creative chops as they were for Creative Agency of the Year in Singapore, Thailand and Vietnam. The remaining awards were for Digital Agency of the Year wins across the region, and a silver for Southeast Asia Best Culture, a new award category this year celebrating positive work environments.
Gold in that new category went to CJWorx, which had a fantastic year as the strongest performing independent agency. The Bangkok-based outfit took home five awards, including silver and bronze in two regional awards: Southeast Asia Boutique Agency of the Year and Social Media Agency of the Year.
There was more good news for TBWA in the people categories, with Ara Hampartsoumian of TBWA\Singapore taking home the coveted Southeast Asia Agency Head of the Year award. Reprise Digital’s Hajar Yusof won Southeast Asia Account Person of the Year, and GreyNJ United’s Jureeporn Thaidumrong won Southeast Asia Creative Person of the Year. It was also a top night for Thailand’s K Plus, which was awarded Southeast Asia Brand of the Year.