mindshare

2 days ago

Ogilvy repeats APAC network triple-play at AOY awards

Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.

Aug 3, 2022

PepsiCo awards Southeast Asia media mandate to Publicis

The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.

Jul 11, 2022

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

Jul 6, 2022

Mindshare makes three leadership appointments in APAC

Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product.

May 31, 2022

Mindshare rolls out 'human intelligence' targeting tools

The move aims to provide advertisers with more concise and contextual media planning.