Half of the top 10 campaigns and agencies from the global report are from Asia-Pacific, as OMD Singapore nabs top campaigns honours for McDonald's.
As the name implies, the service will come up with solutions within 24 hours of a brief. Singapore, Shanghai and Sydney are among the global hubs.
New head of MENA region also revealed.
We assess Mindshare's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
AR platform allows consumers to create custom ice creams they can then buy in store.
The three networks added more metal to their already substantial Agency Network of the Year hardware.
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