1 day ago

'A future imperative': Ben Condit of Mindshare on the AI revolution

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

1 day ago

Why marketers should ditch multicultural marketing efforts

Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.

2 days ago

Women to Watch Greater China 2024: Rachel Gao, Mindshare

A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.

Jan 29, 2024

Looking back, looking forward: Mindshare’s Helen McRae

In a brand new series for Campaign Asia, chief executives across adland in APAC reveal their hopes and fears for the year ahead, while reflecting on the highs and lows of 2023, both personally and professionally.

Jan 21, 2024

Unilever launches global media review

WPP’s Mindshare is the incumbent in the UK, US and other major markets.

Dec 8, 2023

Ogilvy and Mindshare split top APAC network awards at AOY 2023

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.