She moves from Mindshare India, where she was senior vice president, new business and client lead for the Walt Disney business.
DIGITAL MEDIA AWARDS: Yi Liu, the leader behind KFC’s heavily awarded Colonel KI campaign, is taking brand relationships with gamers to the next level.
Campaign wasn't able to host a ceremony for the Digital Media Awards this year, so Mindshare China threw its own celebration of its wins.
Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.
AGENCY REPORT CARD: See Mindshare's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Mindshare put the machines to work in 2019, letting predictive AI lead its KFC and Foxtel campaigns to glory, while new business rebounded strongly.
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