Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.
The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.
The agency worked with Meta to develop a tool that assesses the impact of good creative.
Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product.
These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
The move aims to provide advertisers with more concise and contextual media planning.
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