SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.
Beyond the contentious exit of its global CEO, Mindshare believes it proved a beacon of stability for clients in 2020 while many of its competitors were flailing. It was not immune to the financial pain of Covid-19, but this did not stall new business, innovation or people initiatives.
The agency is creating a bespoke unit to service the account, worth an estimated US$60 million in annual billings, across 18 markets.
Gerhart will replace Nick Emery, who was ousted in October for inappropriate behaviour.
Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.
Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.
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