Benjamin Li
Apr 21, 2011

BBDO Proximity China assembles new leadership team

SHANGHAI - BBDO Proximity has announced a new leadership team in China with Douglas Lin as managing director, Jonathan Ip as head of creative and Daniel Tao as head of business.

(L to R) Daniel Tao, Douglas Lin and Jonathan Ip
(L to R) Daniel Tao, Douglas Lin and Jonathan Ip

Lin has been working in the Singapore, New Zealand and San Francisco digital marketing and advertising space for over 15 years. He has been with BBDO Proximity since 2007, heading up digital strategy practices for markets around the world. Prior to that, he was VP of digital development at McCann Relationship Marketing in San Francisco, responsible for the global digital development of Microsoft and AMD.

He has managed online marketing efforts for Autodesk, as well as stints at Frankel/Publicis, Citron Haligman Bedecarre (AKQA) and Ketchum for clients including Johnson & Johnson, Visa International, Hewlett Packard, Toyota, Nestle and Sony.

Ip has 10 years' interactive field experience in the US and China, managing an eclectic client portfolio including Tiffany & Co, Nike Lab, Nike Basketball, Crest, Mead Johnson, Nippon Paint and Kraft.

Tao‘s marcomms career started when he joined Ogilvy & Mather Beijing in 1993. Since then he has worked at Ogilvy Interactive and Wwwins Isobar, specialising in interactive and digital channels. He has served clients across various industries including AT&T, IBM, Pepsi, Seagram Martell, SmithKline Beecham and Nokia.

Richard Fraser, regional managing director of Proximity Asia, commented, “Douglas' appointment is a key component of our ongoing growth strategy in China and he brings a wealth of global digital marketing experience to the role. Both Jonathan and Daniel have joined us for awhile, we strongly believed they will build a solid triangle to grow Proximity China.”


Campaign China

Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

2 days ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

2 days ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.