The Aussie singer and personality shines in a new social-led Nestlé campaign.
Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.
Leading an FMCG giant's marketing in a market that is also giant, Chiang has a mammoth task in keeping Nestle's brands current.
Product innovation or publicity stunt? Let your taste buds decide...
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
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