nestle
Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia
The world's largest food and beverage company launched a media review earlier this year
Xiaomi's MIOT Ecosystem empowers brands to connect with people
From smartphones to smarthomes, the Chinese company is diversifying products and services.
The category killers: Top brands in food, cars, luxury, streaming
Nestlé and Chanel are among the brands dominating in their categories this year.
AI use in marketing is fairly primitive, but not for long
A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.
Nestlé Japan's short film stirs middle-aged emotions
A new branded film by Nestlé Japan tells a bittersweet love story set around a school reunion.
Nestlé Japan: "Branded Shorts is solving a marketing problem with movies on the internet"
Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers.
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Senior Manager, Media Hong Kong
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