UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.
The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.
The Aussie singer and personality shines in a new social-led Nestlé campaign.
Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.
Leading an FMCG giant's marketing in a market that is also giant, Chiang has a mammoth task in keeping Nestle's brands current.
Product innovation or publicity stunt? Let your taste buds decide...
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins