nestle

Jan 14, 2021

Nescafé Australia campaign makes full use of Sophie Monk’s charm

The Aussie singer and personality shines in a new social-led Nestlé campaign.

Oct 23, 2020

Nestlé China picks Dentsu for US$300 million media account

Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.

Jun 29, 2020

Asia-Pacific Power List 2020: Nini Chiang, Nestle

Leading an FMCG giant's marketing in a market that is also giant, Chiang has a mammoth task in keeping Nestle's brands current.

Nov 18, 2019

Fish curry KitKat? Gimme a break...

Product innovation or publicity stunt? Let your taste buds decide...

Jul 29, 2019

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

Jun 11, 2019

Bear Brand on the up; and why Vietnam favours KitKats

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.