nestle
Nescafé Australia campaign makes full use of Sophie Monk’s charm
The Aussie singer and personality shines in a new social-led Nestlé campaign.
Nestlé China picks Dentsu for US$300 million media account
Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.
Asia-Pacific Power List 2020: Nini Chiang, Nestle
Leading an FMCG giant's marketing in a market that is also giant, Chiang has a mammoth task in keeping Nestle's brands current.
Fish curry KitKat? Gimme a break...
Product innovation or publicity stunt? Let your taste buds decide...
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
Bear Brand on the up; and why Vietnam favours KitKats
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
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