shanghai

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MCM builds giant playground in Shanghai flagship store
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Aug 1, 2019

MCM builds giant playground in Shanghai flagship store

The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.

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Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’
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Jul 23, 2019

Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

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MWC Shanghai gears up for most sustainable edition yet
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Jun 24, 2019

MWC Shanghai gears up for most sustainable edition yet

Sustainable suppliers, incentivising green booths and donating unwanted electronics are just a few reasons MWC Shanghai is recognised as the largest carbon-neutral event in Asia.

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CEI's Event360 in Shanghai – register now
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Apr 17, 2019

CEI's Event360 in Shanghai – register now

Calling corporate buyers and event planners to register for a free spot!

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What it's like to work on... MWC Shanghai
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Apr 8, 2019

What it's like to work on... MWC Shanghai

Despite comparisons to its Barcelona sister, the mega event holds its own.

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