Women to Watch 2022: Sandy Wu, Saatchi & Saatchi
An anchor for her team in tough times and a trusted client partner at all times, Wu possesses multi-dimensional skillsets to take on evolving challenges.
What one agency is doing to help local Shanghai shops cope with a slow post-lockdown economy
MARKETING FOR GOOD: We Are Social’s Saving Shanghai Shops programme is giving select businesses an entire suite of marketing services to help them reach customers.
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
The lasting impact of Shanghai's lockdown
The North Asia CEO of We Are Social gives a firsthand account of life under lockdown, the role of social media, and the lasting impact in Shanghai and beyond.
L'Oreal and Neiwai team up to encourage comfort in one's skin
The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
How marketers can respond to China's Omicron outbreak
TOP OF THE CHARTS: A new report from Publicis reveals the early impact of China's stringent Covid regulations on brands and consumers.
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