The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
Sustainable suppliers, incentivising green booths and donating unwanted electronics are just a few reasons MWC Shanghai is recognised as the largest carbon-neutral event in Asia.
Calling corporate buyers and event planners to register for a free spot!
Despite comparisons to its Barcelona sister, the mega event holds its own.
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
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