shanghai
How Chinese brands are rewriting the global expansion playbook
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Women to Watch 2022: Sandy Wu, Saatchi & Saatchi
An anchor for her team in tough times and a trusted client partner at all times, Wu possesses multi-dimensional skillsets to take on evolving challenges.
What one agency is doing to help local Shanghai shops cope with a slow post-lockdown economy
MARKETING FOR GOOD: We Are Social’s Saving Shanghai Shops programme is giving select businesses an entire suite of marketing services to help them reach customers.
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
The lasting impact of Shanghai's lockdown
The North Asia CEO of We Are Social gives a firsthand account of life under lockdown, the role of social media, and the lasting impact in Shanghai and beyond.
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