VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.
Paul Lu, Intel China’s brand campaign, creative and event director, on translating “Intel inside, amazing outside” for events, the importance of digital amplification, and managing cost pressures.
Intel achieved a dramatic presence at the Winter Games with a spectacle comprised of 1,200 drones.
TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.
'Experience the moment' brings together athletes and their far-away support systems.
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