Analysis Advertising
Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Team in flight'

Intel achieved a dramatic presence at the Winter Games with a spectacle comprised of 1,200 drones.

2018 Cannes contenders: 'Team in flight'
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Experience the team in flight at PyeongChang 2018'
Agency: Unconfirmed
Client: Intel

Nominated by:

Isamu Nakamura, director/ECD/head of creative division, McCann Japan

When I saw this, I was simply surprised and thought it was genuinely beautiful. They created such magnificent entertainment by using simple technology.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

4 ‘Just tone deaf’—Nike’s marathon campaign backlash

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

6 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

8 Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

9 Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

10 WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

Related Articles

Cannes Contenders: Ogilvy's purpose-driven and humour predictions
Jun 12, 2024
Staff Reporters

Cannes Contenders: Ogilvy's purpose-driven and ...

Cannes Contenders: TBWA's handpicked lion-hearted crusaders
Jun 11, 2024
Nikita Mishra

Cannes Contenders: TBWA's handpicked lion-hearted ...

Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious
Jun 13, 2024
Staff Reporters

Cannes Contenders: Wolf BKK predicts which ...

2024 Cannes Contenders: Havas creative leads share their top bets
Jun 10, 2024
Staff Reporters

2024 Cannes Contenders: Havas creative leads share ...

Just Published

Google cuts 200 jobs in a core business unit
2 days ago
Staff Reporters

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

Why sports marketing should lean into intimate, culture-driven experiences
2 days ago
Kawita Noramung

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

Is AI financially beneficial for agencies?
The Knowledge
2 days ago
Jessica Heygate

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

How Want Want cracked Japan’s competitive confectionary market
2 days ago
Minnie Wang

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.