3 days ago

L'Oreal and Neiwai team up to encourage comfort in one's skin

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

Apr 14, 2022

Creative Minds: Shunsuke Kakinami on being one with the ocean

The ECD at McCann Health Japan gushes about his passion for surfing and the ocean as a metaphor for handling the unpredictable motions of life.

Apr 8, 2022

McCann nurses back to health in decent year

AGENCY REPORT CARD: An ascent in new business is a sweet prize for the agency which doubled down on its healthcare and MRM practices.

Mar 30, 2022

This purpose campaign puts stickers on phallic graffiti

A stunt in Chile stimulated interest in testicle self-exams—without erecting a single billboard.

Mar 13, 2022

Alex Lopez on redefining McCann Worldgroup's client work

The longtime Nike executime, now global chief creative officer and president at McCann Worldgroup, speaks about his first 100 days on the job.

Feb 28, 2022

Agency Report Card 2021: McCann Worldgroup

Through a string of new business wins and a pulse on its healthcare practice, the IPG powerhouse is on the road to recovery.