A study by McCann Worldgroup’s Truth Central shows Gen Z is in the driver seat and wants brands to follow.
AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.
Pitch was announced last month.
Buffeted by a series of global top management shifts and average creative output, McCann, like others, was challenged in APAC. Can gains in healthcare and digital provide fresh impetus to the Interpublic stalwart?
Short films promote the console brand’s initiative to help elderly people.
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
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