mccann
Ikea tells viewers 'Do try this at home' in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
'It's only greenwashing if you get caught'
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
In the wake of COP28, five burning questions for McCann's CEO
McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
McCann APAC president Ghassan Harfouche on navigating the business of creativity
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins