mccann
1 day ago
Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account
The multinational said the review had resulted in 'new partners to support its global creative initiatives'.
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Jul 15, 2024
Carter Chow returns to McCann Worldgroup as Greater China CEO
Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.
Jul 14, 2024
‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Apr 30, 2024
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Apr 22, 2024
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
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