Intel hands $300m global media to Dentsu Aegis

Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.

Intel: Collaborated with Lady Gaga in 2016

Intel has moved its global media planning and buying out of OMD into Dentsu Aegis following a competitive pitch at holding company level.

The six-month process saw the chip giant consolidate its media activity with Team Intel’, a bespoke offering from Dentsu Aegis that unites talent from Carat, Merkle and Amnet.

In addition to search and digital, which were already handled by Dentsu Aegis agencies iProspect and Cardinal Path, the appointment covers...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
40 Under 40 2019: Submit by October 21
Premium
6 hours ago

40 Under 40 2019: Submit by October 21

The deadline is coming up quick! Remember to nominate an exceptional individual at your organisation to the definitive list of young talent to watch in Asia-Pacific.

Premium
How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
Premium
8 hours ago

How Philips got CTRs 5X the average from a ...

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

Premium
Pantene touts success of Japan hair-freedom movement
Premium
8 hours ago

Pantene touts success of Japan hair-freedom movement

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

Premium
Why Oppo is pursuing the esports audience
Premium
9 hours ago

Why Oppo is pursuing the esports audience

The Chinese brand has developed smartphone functionality specifically for the gaming audience.