Staff Reporters
Feb 23, 2022

Dell and Intel develop a book to bank voices of people with MND

The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.

Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R to create "I will always be me," a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud.

Written by New York Times bestselling author Jill Twiss, the book is created from the perspective of a person living with MND and explains what they will be going through in a thoughtful, informative way through an immersive digital experience.

To launch the project, VMLY&R created a documentary showing a group of people with MND and their families as they experience the book for the first time.

CREDITS

VMLY&R

Wayne Best, Chief Creative Officer
Niraj Zaveri, Executive Creative Director
Justin Ebert, Executive Creative Director
Tal Shub, Creative Director
Carlos Pabon, Creative Director
Rachel Krouse, Executive Business Lead
Allie Ritter, Group Director, Client Engagement
Ally Reis, Account Supervisor
Jenny Anderson, Senior Account Manager
Saira Khan, Associate Account Manager
Bobby Jacques, Group Executive Producer
Dan Bradbury, Senior Producer
Allison Raich, Senior Producer
Louisa Gargiulo, Senior Producer
Fernando Martinez, Director of Production, Experience Innovation
Maggie Diaz, Senior Content Production Business Manager
Theresa Notartomaso, Executive Music Producer
Karli James, Music Production Assistant
Karli James, Art Buyer/Associate Producer
Jennifer Bonhomme, Managing Director of Strategy & Insights
Jorik Houweling, Strategy Director
Megan Mills, Group Director, Client Engagement
Ashley Pryor, Group Director, Client Engagement
Marissa Schulz, Director, Client Engagement

Dell Technologies

Liz Matthews, SVP of Global Brand
Rachael Henke, Senior Director B2B Campaigns & Talent Attraction
Valerie Daubert, Strategic Initiatives Lead and Project Manager
Peggi Kaley, Marketing Director, Global Customer Engagements
Sonia Sharma,Marketing Campaign Manager
Amanda Metti,Global Sponsorship Lead
Jackie Keating,Social Impact Marketing
Talia Hill,Corporate Communications
Dayne Turbitt, Senior Vice President & GM, UK
Ilana Lassman, Head of Social Impact and Corporate Sponsorships, UK&I

Intel Corporation

John Coyne,VP/GM, Brand, Creative & Media
Kari Lemiere-Mullan, Director of Marketing Strategy, Brand Storytelling & Partnerships
Karen Frey, Marketing Specialist
Kelly Lynch, Brand Strategist, Partner Brand Campaigns & Corporate Sponsorships
Sarah Allen, UK Communications
Lama Nachman, Director of Human & AI Systems Research Lab
Darryl Adams, Director of Accessibility
Nicholas Day, Global Sales, Dell Account
Jason Priest, Global Sales & Marketing, Dell Consumer/Small Business

Motor Neuron Disease Association

Nick Goldup, Director of Care Improvement
Richard Cave, Project Manager SLT

Rolls-Royce

Stuart Moss, Head of IT Innovation

Borderland

Simon Frost, Director & Director of Photography
Ben Hanson, Director & Director of Photography
Zoe Barlow, Managing Director & Executive Producer
Frances Ellis, Production Manager
Lili Bo Therin, Production Assistant

SpeakUnique

Alice Smith, Chief Executive Officer
Jeremy Jones, Digital Developer
Oliver Watts, Chief Technology Officer & Speech Scientist
Siddharthan Chandran, Advisor

Jam3

Florian Root, Associate Executive Producer
Helen Tucker-Lalloo, Executive Producer
Sean Crawford, Group Director of Production
Tim Blokker, Senior Design Strategist
Dirk van Ginkel, Executive Creative Director
Elisabetta Balconi, Creative Director & Experience Designer
Victoire Douy, Senior Interactive Designer
Ben Wager, Technical Director
Thomas Van der Meer, Lead Frontend Developer

Music by Human
Audio Post by Post Human

James Dean Wells, Executive Producer
Sloan Alexander, Creative Lead & Chief Engineer
Rob Suchecki, Post Producer

Patient Film Composers

Adam del Ruedas del Rio
Jonathan Russell

Partner Film Composers:

John Chris Barnes
Sloan Alexander
Jonathan Hubbell
Adam del Ruedas del Rio
Jonathan Russell

Source:
Campaign UK

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