Feb 23, 2022

Dell and Intel develop a book to bank voices of people with MND

The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.

Sep 29, 2020

Dell appoints VMLY&R as lead creative agency in India

The mandate spans mainline, digital and social communications, platforms and experiences and data.

Mar 12, 2018

Y&R Beijing transfers mainstay Dell account to Wunderman

Around half of Y&R Beijing's 50-odd staff have been moved into Wunderman Beijing as part of a global consolidation of the Dell account.

Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

Jan 11, 2016

Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

Feb 7, 2013

Media agency models, privacy and talent among key themes at Media360Asia

HONG KONG - The Media360Asia summit here yesterday brought together global and regional media leaders for discussions on a wide range of pressing issues including accurately valuing the changing media mix, the tension between big ideas and procurement-driven savings, talent acquisition and retention, real-time marketing, data infrastructure and privacy.