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We are not using AI to cut costs: Mark Read
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.
Rip Curl and Tourism Fiji surprise surfers with virtual competition
AD BRIEF: VMLY&R helps stage a competition for surfers using their logged smartwatch data, with the winner headed to Fiji.
VMLY&R names Raymond Chin as its new Asia chief creative officer
In an exclusive interview, Chin tells Campaign how his consultancy experience made him a better creative.
Agency Report Card 2022: VMLY&R
ANZ boosted business and India shone brightly on creative awards. The same success, however, didn’t extend evenly throughout the network.
VMLY&R turns its DE&I focus to inclusion and belonging
EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.
Miracle marketing cures to festival fatigue
The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
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