AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
Incumbent Jon Bird to become chairman in continuing top-level reshuffle across WPP's agencies.
An uncommon ‘design thinking’ co-creation model heightened the network’s new business growth last year and drove internal staff training. But did this new work process also guarantee exciting creative output?
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
The WPP agency will run North America creative for the pharma giant’s flu vaccine, FluMist, and a new autoimmune medication that will launch this year.
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