Sep 17, 2023

We are not using AI to cut costs: Mark Read

WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.

May 15, 2023

Rip Curl and Tourism Fiji surprise surfers with virtual competition

AD BRIEF: VMLY&R helps stage a competition for surfers using their logged smartwatch data, with the winner headed to Fiji.

Apr 12, 2023

VMLY&R names Raymond Chin as its new Asia chief creative officer

In an exclusive interview, Chin tells Campaign how his consultancy experience made him a better creative.

Mar 27, 2023

Agency Report Card 2022: VMLY&R

ANZ boosted business and India shone brightly on creative awards. The same success, however, didn’t extend evenly throughout the network.

Mar 7, 2023

VMLY&R turns its DE&I focus to inclusion and belonging

EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.

Dec 21, 2022

Miracle marketing cures to festival fatigue

The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.