While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
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Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
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