While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
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A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
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The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.
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Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Initiative, FleishmanHillard, Jaywing, AirWallex and more in our weekly collection of people moves and account news.
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