A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.
The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?
TAIWAN - Dwarfed by large, global banking players with big budgets, Ta Chong Bank (TC Bank for short), differentiated itself to win new customers simply by making an owned asset less boring.
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