bank
Why DBS wants to be seen as a tech startup rather than a bank
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
Dell and Intel develop a book to bank voices of people with MND
The book records the voices of those with living with motor neurone disease for future use. VMLY&R created a documentary about first-time experiences with the book.
Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app
GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.
This film promoting the Line BK app is a major distraction
When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?
Hong Kong 'virtual' insurance company launches campaign amid pandemic
A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
Desperate search for food in Bangkok finds meaning instead
Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.
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