May 25, 2020

Hong Kong 'virtual' insurance company launches campaign amid pandemic

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.

May 22, 2020

Desperate search for food in Bangkok finds meaning instead

Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.

Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

May 10, 2018

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

May 8, 2018

Amex couldn't target millennials more boringly if it tried

Banks have had to learn that consumers want finance to fit in with their daily lives. But aren't there cleverer ways to show they know this and convey what they're doing to make it possible?

Apr 17, 2015

CASE STUDY: How TC Bank Taiwan made savings books less yawn-inducing

TAIWAN - Dwarfed by large, global banking players with big budgets, Ta Chong Bank (TC Bank for short), differentiated itself to win new customers simply by making an owned asset less boring.