bank

Nov 16, 2020

Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app

GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.

Oct 26, 2020

This film promoting the Line BK app is a major distraction

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?

May 25, 2020

Hong Kong 'virtual' insurance company launches campaign amid pandemic

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.

May 22, 2020

Desperate search for food in Bangkok finds meaning instead

Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.

Jan 7, 2019

Bank of East Asia celebrates 100th birthday with new ad

The sixth largest bank in Hong Kong acknowledges the role its staff has played in its success.

May 10, 2018

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.