kraft
Nov 23, 2023
The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
Mar 24, 2023
Kraft Heinz partners with Pernod Ricard on pasta vodka sauce inspired by Gigi Hadid
Company admits being 'predictably late to the party'.
Jun 9, 2022
How Kraft Heinz is marketing cheese-scented nail polish
Pinkies Out Polish launched on Tuesday morning and sold out just hours later. The brand says it’s part of a lifestyle, not a stunt.
Oct 7, 2020
Kraft quickly runs out of free Mac and Cheese with #SendNoods campaign
The push is getting mixed reviews on Twitter.
Jun 22, 2020
Kraft Heinz shortlists four agencies in global media review
Industry pitch activity remains 'healthy', despite Covid-19, analysts say.
Mar 21, 2020
Kraft Heinz puts $600 million global media account in review
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
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