If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
Company admits being 'predictably late to the party'.
Pinkies Out Polish launched on Tuesday morning and sold out just hours later. The brand says it’s part of a lifestyle, not a stunt.
The push is getting mixed reviews on Twitter.
Industry pitch activity remains 'healthy', despite Covid-19, analysts say.
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins